Tweed New Haven Airport
Overview
The Challenge
As passenger demand surged and long-term expansion plans took shape, Tweed-New Haven Airport needed a brand built for growth. The existing identity needed to evolve while preserving what travelers already loved: the ease, simplicity, and human-scale experience that makes flying from Tweed different.
The Solution
Looking toward the future while honoring its past, I evolved Tweed’s identity with a brand system inspired by vintage Americana, when air travel felt personal, optimistic, and special. Rather than reinventing the brand, I built it on its existing foundation to create a more evolved and streamlined identity.
The result elevates the travel experience while maintaining the accessibility that set Tweed apart, giving HVN the tools to grow confidently into its next chapter.
Contributors:
Rebellion Group
Art Direction & Design: Kevin Skrocki Video Production: Marc Manzi Creative Director: Justin Girard Associate Creative Director: Jon Feld
Built for What’s Next
Tweed’s identity was evolved for growth while preserving the simple, human-scale experience travelers already value.
A More Personal Way to Fly
Vintage Americana inspired a warm, optimistic design system that makes every touchpoint feel welcoming and memorable.
A Foundation for Expansion
The refreshed brand gives Tweed a flexible set of tools to grow confidently without losing its local character.
The Journey Takes Shape
Vintage Americana and local references connect Tweed’s identity to the character of New Haven and the surrounding community, giving the airport a sense of place rooted in its regional history.
Designed to Keep Moving
A streamlined identity helps the airport connect its current strengths to a bigger vision for the years ahead.
