Good Service Mobile
Overview
The Challenge
Good Service Mobile wanted to create a different kind of wireless carrier for socially conscious consumers, turning an essential monthly expense into an opportunity to make a positive impact.
The Solution
We built Good Service Mobile around the idea that everyday connectivity can do good. A percentage of every bill supports a charity of the customer’s choice, turning a routine expense into measurable impact. Inspired by nostalgic optimism and a simpler era, the brand uses a warm, inviting art direction to make doing good feel accessible and everyday.
Contributors:
Rebellion Group
Art Direction & Design: Kevin Skrocki Creative Director: Justin Girard Associate Creative Director: Kevin MacPhee
Designed to Make an Impact
The bold logo mark puts positive impact at the center of the identity, making the idea of doing good a defining part of the brand.
A Plan That Feels Good
Grain textures and nostalgic art direction draw from the familiarity of simpler times. The result feels warm and optimistic, helping people feel good about their plan and the difference it can make.
Good That Reaches Further
Radiating graphic elements symbolize how far good can reach, paired with authentic imagery of people from diverse backgrounds. The strategy was to create a nonpartisan brand that brings people together through a shared desire to make a positive impact.
